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Featured Partner: Russell Miller on Getting Started with WordPress
by Parisoma

2015-10-12 wordpress, content, web design

WordPress is the web’s most popular CMS (content management system), running on roughly 60 million websites. It’s been around since 2003, and is now maintained by WordPress.com (run by Automattic, Matt Mullenweg’s company), as well as WordPress.org, the WordPress foundation.

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This Week In Tech - 10/9/2015
by Parisoma

2015-10-09

Twitter, diversity in VC, and the most recent battle in the adTech wars. The best (and worst) tech industry news this week.

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This Week in Tech - 10/4/15
by Parisoma

2015-10-04 tech trends, community, news

FinTech startup SoFi raised over $1B, and the next day Fortune published an article advocating for "The Other Unicorns" - the ones who raise $1B or more, not just those with billion-dollar valuations. Something something unicorn inflation something.

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The Future of Agriculture, Part Two: Software, Disintermediation, and the Sharing Economy
by Parisoma

2015-09-29 events, agtech, sharing economy

The THINK&ACT series, a production of FABERNOVEL and PARISOMA, aims to bridge the gap between startups and large organizations. It explores the cutting-edge of industry, tech and design. From the future of driving, to the shared city and big data advertising, we gather industry trailblazers to share their stories, demo their products and engage with our diverse community. THINK&ACT is a celebration of the progress industries have made and inspiration for the future. Join us on Thursday, October 1st (6:30pm-9pm), as we celebrate the success of the agriculture startup economy with a night of demos and rich conversation with thought leaders shaping the way we grow our crops, tend our land, and care for our environment.

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PARISOMA Partner: Cort Tafoya on Google Analytics: Insights vs Reporting
by Parisoma

2015-09-23 google, analytics, partners

Somewhere in the world a digital marketer is telling their boss, “We get 3200 visits (⅔ of our total traffic) a month from Google but the bounce rates are 72%. Also we keep getting the same amount of referral traffic each month. And our AdWords conversions have been slowly dropping.” Let’s congratulate this person on re-vomiting aggregate data. This information is literally nothing - it’s just a report. It is at best the first step toward actually using data for good - and when I say using data for good I mean using data to make more money.

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FEATURED PARTNER: Tiago Forte on Productivity by Design
by Parisoma

2015-09-22 design thinking, events, partners

In the past, organizations managed change through top-down strategies: new policies and procedures, structured planning processes, and redrawn organizational charts were typical responses. But we’ve reached an inflection point, and organizational transformation is no longer fast enough or deep enough to cope with the pace of change. What we need now is individual transformation.

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The Future of Agriculture, Part One: Hardware, IoT, and Big Data
by Parisoma

2015-09-15 events, agtech, iot, hardware, food

The face of agriculture is changing faster then at any point in time. With the emergence of precision planting, automation, and data-driven practices, the farming industry is preparing for its next challenge: creating a 70% increase in yield by 2050 in order to feed a growing population. From smart sensors to weather-based insurance, from satellite imagery to robots, from management software to drones, American farms are undergoing a revolution.

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Why Community Matters; or, How to Throw a Killer Party for Charity
by Parisoma

2015-09-09 events, ping-pong, africa, community

I had two jobs this summer: providing research support as a Junior Analyst at FABERNOVEL's offices in San Francisco, and raising $20,000 for a maternity ward in Budondo, Uganda as a Global Advocate for Mama Hope. It's two full-time jobs, but it's...

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