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This Week in Tech - 8/21/15
by Parisoma

2015-08-21 tech trends, startup, news

Too busy working on your next deployment or searching for investors to catch up on news? PARISOMA has your back. Here's a roundup of this week's tech news - from the stories even your grandmother has read to the most insightful essays that crossed our paths.

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This Week in Tech - 8/14/15
by Parisoma

2015-08-14 tech trends, startup, news

Too busy working on your next deployment or searching for investors to catch up on news? PARISOMA has your back. Here's a roundup of this week's tech news - from the stories even your grandmother has read to the most insightful essays that crossed our paths.

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Featured Partner: Cort Tafoya on SEO Campaign Tactics & Strategy
by Parisoma

2015-08-10 partners, seo

What goes into an SEO campaign and the strategy that is needed to be successful has filled entire ebooks, so this content is by no means a definitive answer. It’s also important to understand that SEO goals and tactics can be way different on what marketing assets you have and where you currently rank in search. But in the process of explaining how I work to potential clients, this is generally what I tell them.

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Scaling the Internet of Things with IFTTT
by Parisoma

2015-07-29 events, ifttt, api, iot

IFTTT is a service that connects a wide variety of internet-enabled devices and applications, from smart home devices and wearables to social media accounts and RSS feeds. Pronounced "IF'd," the company was named for a basic logical function: "If This, Then That." Their platform enables users to link up any of their accounts on 213 channels to any of their other accounts - so you can get a text message when someone tags you in a photo on Facebook, or automatically turn on your Nest thermostat when your Dash (a connected car service) account sees that you're driving through your neighborhood on your way home. IFTTT is helping IoT get to Civilization Scale by helping our devices talk to each other, instead of just to us.

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Let's Talk About the Maker Movement in Africa
by Parisoma

2015-07-23 maker, africa, hardware

The Maker movement in Africa has been getting a lot of attention recently. While we may all be makers, though, we're not all the same kind of makers. What we can make, and how we approach the idea of "making," changes depending on where you are in the world and what you can afford. What worries me is the approach some organizations take to this idea of bringing the Maker movement to Africa - as though westerners had invented "making," and "Africa" were a homogeneous spot that could, collectively, take up a movement and run with it. The African continent contains many countries that are filled with all different kinds of makers. Initiatives like Maker Faire Africa are amazing precisely because they recognize a parallel that already exists between the Maker movement and practices with deep roots in many parts of Africa.

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#OnlyInSoMa
by Parisoma

2015-07-09 community, soma

San Francisco's South of Market neighborhood is a special place, to say the least. Built on a grid but oriented at a diagonal to the rest of the city, the 100 Vara neighborhood - or SoMa, as it is more commonly known - has always been a wild...

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The Future of Food, Part Three: Food.
by Parisoma

2015-06-23 events, tech trends, food, startup

On June 10, over 200 people gathered at PARISOMA to get a taste of this future at Think&Act. Representatives from ten startups innovating across all parts of the food supply chain spoke about their work and demoed products ranging from logistics solutions to prepared foods to food preparation robots. A diverse crowd of entrepreneurs, chefs, freelancers and foodies gathered to discuss and sample the offerings. When PARISOMA reached capacity, many continued to wait in line until the crowd thinned and they were allowed admittance. The commitment demonstrated by these latecomers - who were all able to get in eventually, we are happy to report - points to the intensity of the food startup scene. Food entrepreneurs stand out as some of the most passionate members of the startup community, a space that is notably intense to begin with.

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Big Browser is Searching for You: 3 Things You Need to Know about Google I/O
by Parisoma

2015-06-02 google, tech trends

We tend to agree with the general feeling that this year’s Google I/O was underwhelming . Several announcements introduced new or updated products and tools that will keep Google competitive with Apple and Microsoft. But while what we saw was often technically dazzling, there were no big surprises. We sent Kevin Smouts, Senior Analyst for Fabernovel US, to the conference to get the inside scoop on its major themes: a return to Google’s core strength as a leader in machine learning , and a big push toward a full-stack IoT strategy that positions Google as a leader in the world of connected devices.

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